Test different descriptions to see what works best.Be creative at grabbing the attention of your target audience.Do not use meaningless words such as ‘great’, ‘lovely’ or ‘nice’ Describe what makes your property stand out.“Title” off the page should be unique and explosive.Business travelers? Families? International travelers? Know your audience and use the right tone. ![]() Writing Tips for Describing your Airbnbīefore getting started at describing your Airbnb, keep below pointers in mind: Therefore, it is always important to review and take the time to check your Airbnb listing descriptions to help establish trust and more, let potential guests know that you’re a professional. Think about it, would you continue reading a listing if there were any spelling or grammar errors? Would you be able to trust what they had to say? Probably not. Spelling and grammar are vital when reading an Airbnb listing description or even an article when establishing trust and professionalism with your potential guests. By doing so, it allows guests to understand the shortcomings of the property without presenting it negatively while targeting the right audience and saving you from a bad review down the line. Mention it is ‘Steps away from nightlife and those who are looking for a good time will enjoy it. To simplify, if your property is located on a loud street surrounded with late-night bar activities, say it in a way that does not present it negatively. Anticipate the negativesĪ great way to write an Airbnb Listing Description is to mention any potential negatives in positive light. Hence, get your point across first and only put the cherry on top. but does not explain its location or the sleeping accommodation, the listing will not grab the attention of the target booker or audience. For example, if you are using fancy descriptors such as your property is ‘breathtaking, gleaming, etc. One of the biggest mistakes when describing your Airbnb listing is not getting your point across to the target audience. Airbnb listing descriptions that sell: Present clear informationĪirbnb listing descriptions are best when they are provided with clear information explaining your property, using strong adjectives in separate sentences to drive your point. Therefore, Airbnb listing descriptions are more important than ever especially when vacation rental sites like Airbnb have been moving towards the automated booking method. Take note that potential guests judge your listings based on the listing photo, listing description, and profile when deciding to potentially book your property. Therefore, writing about it is necessary for creating the first impression. Moreover, it is also important to understand that potential guests do not have the opportunity to speak with you with regard to your property. Not saying it has to be perfect but it just needs to tell guests what exactly they’ll find and can expect when arriving at your property. One of your best tools in securing bookings and setting guests’ expectations is having a great listing description. Why are Airbnb Listing Descriptions important? The Basic Structure of Airbnb Listing Descriptions?.Writing Tips for Describing your Airbnb.Why are Airbnb Listing Description important?.So without further ado, here are some guides to get started on: Understandable, writing an Airbnb listing description is time-consuming but it should never be overlooked. ![]() More importantly, you do not have to be a writer to write a great listing description. With that said, writing a killer Airbnb description is vital when creating a listing. We’re in the hospitality business and if you’re not passionate about providing excellent service then this might not be the right business opportunity for you.What stands apart from your property listing in comparison to others? Is it the photos? Or the listing description? Either way, research has shown that Airbnb listing photos grab the attention but it is the Airbnb listing description that gets your property booked. While we highly recommend taking extra care of your first 20 guests, we’re not saying you can neglect them after that. By getting a bunch of 5-star reviews your Airbnb listing will likely maintain a high Airbnb ranking going forward. Since Airbnb provides new hosts a ranking boost for the first few weeks it is important you take full advantage of this and get the most 5 star reviews that you can. The first 10 – 20 bookings are the most important because they instill confidence in future guests and provide social proof that your property is safe, clean, and practical. Management of your property can be a chore if you’re not organized and don’t have a great team supporting you. Expect to receive messages from guests in the middle of night and find out you need to replace a toilet. Listing can be challenging and time consuming but it’s usually also fun and lucrative.
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